When I was the studio manager for a sustainability consulting company in San Francisco, our most important client was Wal-Mart. We developed the Personal Sustainability Project for the 1.5 million Wal-Mart employees throughout their 4,200 stores.
Our program guided Wal-Mart employees to take on small "Personal Sustainability" efforts that overall had a huge impact on the environment, participants' health, and their pocketbooks. The coordination and tiered distribution of the many materials we developed was a complicated aspect of our services, and I helped get that off the ground, as well as art directing key efforts. Below are just some of the components we developed for the program.
I Knew That!
The Going Green Game developed as part of the PSP Project for Wal-Mart helped employees learn about personal sustainability and small efforts they could make that would have a big impact on the protection of our planet.
The Going Green Game developed as part of the PSP Project for Wal-Mart helped employees learn about personal sustainability and small efforts they could make that would have a big impact on the protection of our planet.
> What percentage of electricity is consumed by home electronics while not in use?
40%!
> Producing one hamburger requires enough water to fill: 11 bathtubs! (600 gallons)
> How much of the bottled water purchased actually comes from the tap? 40%!
> How many trees are cut down each year to make the paper bags used
in the U.S. every year? 14 million!
in the U.S. every year? 14 million!
> Every year, the world's discarded printer cartridges aligned end-to-end
would be how long? It would circle the planet three times!
would be how long? It would circle the planet three times!
In-store posters were just one tool created to help trained store PSP leaders promote promote the Personal Sustainability Project in their store. We featured actual Wal-Mart employees who joined the PSP program, giving many employees the opportunity to be ambassadors.
We developed a number of instructional incentive brochures for employees who took on different team roles in the PSP program. Each of Wal-Mart's 4,200 stores had a different team makeup, so this needed to be factored in to our distribution plans.
We also developed a magazine that highlighted employees partaking in the PSP program to help them celebrate their accomplishments (and of course to draw in new participants.)
